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Imagine an event that combines music, culture and art, and which is about to rock São Paulo like never before. The Town, the latest festival produced by the same organizers as the legendary Rock in Rio, is about to make its debut in São Paulo on September 2, 2023. With a program that will take place on the 3rd, 7th, 9th and 10th at the Autódromo de Interlagos, this major event already stands out as a milestone not just for São Paulo, but for the whole of Brazil. Marking the cultural calendar, Brazil will now be graced with Rock in Rio in even-numbered years and The Town in odd-numbered years.
Musical Diversity and Innovative Spaces
The Town arrives to enchant Latin America's largest city with more than 235 hours of music, spread over 8 magnificent spaces, including 5 different stages. The event's unique scenography is a tribute to the icons of São Paulo's architecture, adding a touch of authenticity to the experience. With a diversity of rhythms ranging from jazz to hip-hop, from pop to rock, the festival promises to satisfy even the most eclectic tastes.
Improved Infrastructurefor the Comfort of Participants
As the event draws closer, the main improvements and innovations in the infrastructure of the Interlagos Autodrome have been revealed to the media, both in the internal facilities and in the surroundings of the venue. An important highlight is the leveling of the terrain, carried out without compromising the original topographical features, guaranteeing better accessibility for participants as they move around. In addition, an area of 24,000 m² of synthetic grass was installed at the venue, providing a more pleasant environment, reducing heat and improving aesthetics and thermal comfort during the event.
TheVital Role of FCC Stickers
The precise and long-lasting application of synthetic grass requires both technical skill and top quality materials. This is where FCC's DunDun adhesive comes into play. This adhesive is designed to offer a solid and reliable hold, meeting the challenges that come with intense use and the hustle and bustle of festival crowds. The adhesive's simplified application speeds up the installation process, allowing organizers to efficiently and accurately prepare the ground as planned.
Already present in other editions of the biggest music festivals in Brazil, synthetic grass, fixed with FCC's DunDun adhesive, has become an essential part of these magnificent infrastructures.
If you're visiting the City of Music over the next few days, remember that behind every confident and excited step are FCC stickers, playing a key role in creating this truly extraordinary experience.
